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Why You Should Use Games for Your Culture Change Initiatives

At Game2Change we have a strong collaborative culture of partnering with passionate contributors who are positively impacting the human element in organisations and have seen how games and game-thinking can help unlock people’s potential.

We love learning and sparking new ideas and insights with our community in the Monthly Dose of Gamification Newsletter. As a next step we have decided to invite some of G2C’s key collaborators (and experts in their field / industry) to share their experiences of applying games and gamification to their focus areas and projects, in a recorded skype session. The session will be to tap into a seasoned expert, and their motivation for selecting a game or element of game-thinking and key insights gained.

Our first topic is an area on every leaders’ agenda – How can we evolve our culture and collective behaviours to be future-fit and adaptable?

Influencing and facilitating deep behavioural change can be complex, ambiguous and multi-faceted. A large-scale culture change roll-out required a seasoned expert with deep knowledge and expertise. Natasha Winkler has been involved in organizational change for over 20 years, and in facilitating the large-scale culture change initiative required both sound principles and at the same time innovation to meet the end goals. An element of the project which was rolled out to 20,000 employees, was adopting game-based tools to facilitate deep dialogical change.

In our interview with Natasha we discuss the following:

  1. What is required for deep behavioral change.
  2. Why games were selected as one of the methods in this culture change initiative.
  3. The benefits of a well-designed game in this context.
  4. Some considerations which were considered when adopting this approach.

 

Deep behavioural change requires a dialogical approach, which is focused on social construction and meaning making. The types of vehicles/methods used for this approach have been:

  1. Conversation metaphors
  2. World café approach
  3. Appreciative enquiry

A more recent inclusion has been a well-designed game which, according to Natasha Winkler, have a number of benefits:

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